Meet The Rays

 

The Client Experience

We created a promotional piece for an upcoming season of the Tampa Bay Rays.

 

Client Need.

To create a video that showcases the upcoming season of the Tampa Bay Rays for the Tampa Bay Times. To create a shareable video that highlights the season to come and leaves people smiling and wanting to watch more.

Our Approach.

We used video footage we shot at the media day with the Tampa Bay Rays with help from other Tampa Bay Times staffers. We purposely kept the videos very short to capture the fun feeling while delivering it in such a way that we captured the audience and hooked them to move on to the next one.

Outcome.

These videos were promoted in the printed version of the paper and promoted on the digital accounts for the Times. They were highly popular and brought in a lot of digital traffic for the Times.

More Visual Case Studies

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