SPCA Tampa Bay

 

The Client Experience

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

 

Client Need.

The SPCA of Tampa Bay was looking for a series of videos that tell the story of their ambassador program while encouraging people to sign up to join in for their annual fundraiser, Pet Walk.


Our Approach.

Through the use of video and some archival footage we were able to tell the story of Ezra, a small yorkie, who’s a social media star. We told how Ezra came to be famous and his work as an ambassador for SPCA Tampa Bay.


Outcome.

While there was the challenge of the videos posting during Hurricane Irma, we found the views on the videos to be strong. The first video that was shared has had over 20,000 views and counting. The pet walk was successful and the shares on the video helped make it so.

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