Our Approach.

Because the festival had not happened yet, we needed to find a creative way to tell the story. The first video told the history of collard greens through first person accounts from people who live in the community. We were pleasantly surprised from people at the stories we heard. People shared when the best time to grow collard greens, how the entire family chipped in to prepare and cool collard greens, and how collard greens brought families closer together.

The second video featured chefs from the American Culinary Federation of Tampa Bay/ Chef and Child Foundation. They demonstrated how to prepare a collard green smoothie  to entice people to the festival for a healthy treat as well as to learn about cooking. Yes. We tasted the smoothie during the video shoot, and it was delicious!

Outcome.

The first video enhanced the authenticity of the message that collard greens are not only a deeply rooted cultural food, it has a certain affinity with the stories shared. The second video was just as impactful as the first video by using voices of authority within the culinary industry. While the first video gave the viewer an overall strong impression of the event and made them connect how this simple vegetable is so much more than just a vegetable, the second video brought instantaneous credibility to to the organization’s efforts. There was intentional diversity displayed in the collard green smoothie video to give viewers a strong sense of authority of cooking with collard greens as well as promoting a broader diverse and multicultural event.