Social Media Responses | How to handle them

The way a company handles poor reviews can tell you a lot about a company. I think the automatic response is to respond fast and sometimes irrationally but a company should be very careful to take a step back and think about all the possible outcomes of such a move. So many company's have made this fatal mistake with mixed results. There's been examples of backlash and businesses having to close when they've been quick in their responses. There's also been positive outcomes and examples of people coming to their side but this has done nothing but add to the rising anger online. In the long run it can't do anything but cause harm.